PR and communications agency Nielsen McAllister has announced the appointment of three new members of staff in support of its rapidly growing client portfolio. The new hires come as the business continues to deliver award winning PR, social media and digital marketing campaigns for a diverse range of businesses, including recent client wins in the property, forestry and packaging sectors.
Following stints as Head of Creative and Associate Creative Director at award-winning agencies Fabric Social and SocialChain, Beth Blance joins the business as Account Director. With experience across Business to Business (B2B) PR, social media and influencer activation, Beth brings a breadth of communications experience to the role.
“Nielsen McAllister has a reputation as a B2B agency that delivers outstanding, boundary pushing work for its clients, and when the opportunity to join arose, I knew it was the kind of business I wanted to be a part of. I look forward to building on its already substantial communications offering and helping to drive the business forward,” said Beth.
Joining alongside Beth is Ellie Smith, a University of Birmingham graduate with a BSc in Business Management and an MA in International Security, who will be supporting clients across PR and content as Account Executive.
Ellie added, “Joining Nielsen McAllister as the agency continues to grow its client base is such an exciting opportunity to learn across a variety of B2B industries. I’m really looking forward to being part of such an experienced team and contributing to client projects.”
Digital Marketing Apprentice Brooke Townley-Jones rounds out the triple appointment, following in the footsteps of a number of PR professionals who gained their marketing qualifications with the help of Nielsen McAllister.
“This apprenticeship is a fantastic way to kickstart my career following my degree. It’s a unique opportunity to learn new skills in an area I’m passionate about, gain practical experience and start building a career in digital marketing,” said Brooke.
Nielsen McAllister has been a leading B2B PR agency in Derbyshire for over 35 years and, with this latest round of appointments, is well positioned to continue its strong growth trajectory into 2026.
Managing Director, Simon Wildash, said: “We are delighted to welcome Beth, Ellie and Brooke to the Nielsen McAllister team. As the agency continues to grow, their expertise in B2B PR and communications will strengthen the quality of content we provide to our clients, supporting the ongoing expansion of our portfolio.”
Visit the Nielsen McAllister website to read more.
