We all have a natural desire to see the world, experience different cultures and discover somewhere new. Travel takes us beyond the familiar, whether exploring closer to home or venturing further afield, and there is something special about arriving somewhere that excites, inspires or simply allows us to slow down.
There is something uniquely special about being on the water, waking to a new destination, enjoying the calm of the sea and, best of all, being able to explore several places without constantly packing and unpacking. Cruising has changed enormously and today there is more choice than ever.
Ocean Cruising
Ocean cruising has evolved in the last 20 years. Traditionally, cruising was often associated with a more formal style of holiday, set dining times, theatre shows and smart dress for certain evenings, with relatively little flexibility.
Much of that tradition remains, particularly with cruise lines such as Fred. Olsen and Cunard, but today’s cruise experience offers far more choice and flexibility. Most operators have retained elements of traditional cruising while introducing a much more relaxed approach.
P&O Cruises, for example, offers a balance between British cruising traditions and modern family-friendly holidays, with a choice of dining, entertainment and activities. At the other end of the scale, Royal Caribbean has transformed the idea of the cruise ship into a floating resort, with waterslides, surf simulators, climbing walls, sports, entertainment and an extraordinary range of dining options.
Norwegian Cruise Line helped pioneer a more informal approach with its Freestyle Cruising concept, giving guests greater freedom over when and where they dine.
Then there is Virgin Voyages, which takes a very different approach. Adults-only, with no formal nights and no traditional buffet or fixed dining times, it places a strong emphasis on food, entertainment, wellness and socialising. The result feels more like an adult resort at sea.
Cruising has also become increasingly accessible to solo travellers, with dedicated cabins and plenty of opportunities to meet others — while still giving you the freedom to enjoy your own space.
River Cruising
River cruising has been one of the biggest growth areas in travel, and it is easy to see why. It combines the sightseeing and discovery of a touring holiday with the comfort of a boutique hotel.
Smaller ships can sail right into the heart of historic cities and towns, allowing guests to explore destinations at close quarters before returning to the comfort of the ship. With fewer guests, excellent dining and carefully selected excursions, the experience can feel personal and relaxed.
Companies such as Riviera Travel, Scenic, Emerald Cruises and Viking have helped make river cruising increasingly popular, offering everything from cultural and historical tours to authentic local experiences.
There is something particularly appealing about unpacking once and letting your hotel take you from one fascinating destination to the next.
Luxury Cruising
Luxury cruising takes the art of travel to another level. It is less about simply getting from one destination to another and more about how you experience the journey. Think exceptional dining, beautifully designed suites, exquisite surroundings and, above all, service that anticipates your every need.
With generous staff-to-guest ratios, there is a feeling of being genuinely looked after without ever feeling overlooked. It is the attention to detail that really defines the experience.
The ships themselves are elegant and intimate, designed around space, comfort and relaxation rather than crowds. Days can be spent enjoying fine dining, unwinding on deck, indulging in a spa treatment or simply watching the world drift by.
Here, the journey becomes as important as the destination and luxury is found in every detail.
Expedition Cruising
Finally, there is expedition cruising and this is not your typical cruise holiday. It is one of the fastest-growing areas of the industry, appealing to curious travellers who want to go beyond the usual destinations and experience some of the most remote and extraordinary places on Earth.
Think Antarctica, the Galápagos, Greenland and the Arctic — destinations where the landscape, wildlife, people and environment become the reason for the journey.
For many, these are once-in-a-lifetime experiences and long-held bucket-list dreams. But expedition cruising is about more than simply reaching somewhere remote. It is about getting closer to the natural world, learning about the environment and experiencing destinations in a way that feels authentic and meaningful.
Companies such as HX have embraced this approach, with a strong emphasis on mindful travel, conservation and understanding the places they visit. Smaller ships, expert-led excursions and opportunities to encounter wildlife and local communities make the experience immersive rather than simply observational.
It is cruising for the curious traveller — someone who wants to explore, learn and come home with more than just photographs.
The Magic of Cruising
Looking at how cruising has evolved, the choice today is extraordinary. Whether you are looking for tradition, adventure, relaxation, luxury or simply the chance to discover somewhere new, there is a cruise to suit.
Perhaps that is the real magic of cruising, your hotel takes you on a journey, while every morning brings the excitement of a new destination.
If you’re considering your next cruise, speak to our friendly and knowledgeable team at Martins. We’ll help you find the perfect cruise for you.
